Smart businesses and service
organizations use the web to provide 24/7 information delivery to customers
locally and all over the world. Advertising on the web is cost saving,
and covers all geographic regions. See more about this in the TowneDigest.com
section of our web site.
By being on the web and utilizing custom search engine code a business
becomes visible to the entire world. Anyone on a computer who goes to
a search site such as Google or MSN or AOLSearch has the ability to find
your web site and, if you have included one, your e-commerce merchandise.
If you are acquainted with drop shipping you can actually sell products
on-line, receive the sales money into your business checking or savings
account and then put in your order to your business supplier to ship your
merchandise to your new customer.
With this process in place you can expand your inventory without expanding
your accounts payable. You can have "virtual inventory." You can even
expand the number of items that your store sells without having to have
a larger stock room or take a chance on what will move versus what you
might get leftover stock from.
e-Commerce does not only serve active businesses, it also can be a great
help to service and non-profit organizations. Your web site is the perfect
place to create secure donation buttons so that supporters can use a credit
card to make donations from their homes. Buttons can be created in various
denominations too. And if you have fund raising events you can pre-sell
your tickets on-line from your e-commerce enabled web site.